Prey Of London was founded in 2011 in the heart of London’s Shoreditch by design creative Donovan Pascal and brand director Hannah Man. With a combined experience of over 25 years in the international fashion world, the creative team behind Prey Of London sought to create the go-to brand for dramatic fashion for an independent woman who is forward-thinking, confident and lives out loud.

Evoking the spirit of the night, inspired by decadent London, and worn by fashion mavens, Prey Of London take a sophisticated look at directional women’s fashion. Paying homage to the indulgent late-night girls which populate the brand’s home in London’s East End, Prey Of London’s design personality mixes vintage rock references with a street couture swagger