About Us


Prey Of London was founded in 2011 in the heart of London’s Shoreditch by design creative Donovan Pascal and brand director Hannah Man. With a combined experience of over 25 years in the international fashion world, the creative team behind Prey Of London sought to create the go-to brand for dramatic fashion for an independent woman who is forward-thinking, confident and lives out loud.


Evoking the spirit of the night, inspired by decadent London, and worn by fashion mavens, Prey Of London has gained a discerning following for its sophisticated take on directional fashion.


Paying homage to the indulgent late-night girls which populate the brand’s home in London’s East End, Prey Of London’s design personality mixes vintage rock references with a street couture swagger. Meticulously detailed and accessibly priced, each Prey Of London collection trains the spotlight on trend-defining silhouettes in hi-luxe fabrications. Intricate construction techniques and refined embellishments collide in a bid to raise the collection’s premium design sensibilities.


From attention-grabbing festival-friendly trend stories to dancefloor-ready evening glamour Prey Of London has an everyday aesthetic designed to get noticed every time.